Comments on: Engagement Marketing and the Portal Guy. A decade before my time… http://writerunderground.com/2006/07/08/engagement-marketing-and-the-portal-guy-a-decade-before-my-time/?utm_source=rss&utm_medium=rss&utm_campaign=engagement-marketing-and-the-portal-guy-a-decade-before-my-time writing about writers and other letter-related debris Fri, 10 Feb 2012 13:15:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Chandler http://writerunderground.com/2006/07/08/engagement-marketing-and-the-portal-guy-a-decade-before-my-time/comment-page-1/#comment-3 Tom Chandler Thu, 28 Dec 2006 19:17:02 +0000 http://copywriterunderground.com/2006/07/08/engagement-marketing-and-the-portal-guy-a-decade-before-my-time/#comment-3 I agree. And I firmly believe that authenticity in marketing is one way that small or medium sized business can outcompete their larger, better-funded competitors - at least on the marketing front. Of course, being "real" with customers isn't easy for any organization - hence the fear I often see associated with engagement media like blogs. Thanks for the comment! I agree. And I firmly believe that authenticity in marketing is one way that small or medium sized business can outcompete their larger, better-funded competitors – at least on the marketing front.

Of course, being “real” with customers isn’t easy for any organization – hence the fear I often see associated with engagement media like blogs.

Thanks for the comment!

]]> By: JeremyAnderson.com http://writerunderground.com/2006/07/08/engagement-marketing-and-the-portal-guy-a-decade-before-my-time/comment-page-1/#comment-2 JeremyAnderson.com Thu, 28 Dec 2006 18:52:19 +0000 http://copywriterunderground.com/2006/07/08/engagement-marketing-and-the-portal-guy-a-decade-before-my-time/#comment-2 I really like what you said here... All to oft, when our brandego grows, we do loose authenticity and direct response from customers... We must all commit to staying level with our customers not to loose them ... I really like what you said here…

All to oft, when our brandego grows, we do loose authenticity and direct response from customers…
We must all commit to staying level with our customers not to loose them …

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