Offshoring, outsourcing… it’s been happening for years to sales, support, and technical staff.
Are copywriters next?
This post from Search Engine Journal suggests it’s already happening. But can a writer from India or China really sell to other cultures (like Americans)? I wouldn’t bet on the answer being “no.”
If you’re not adding value to your client relationship (in other words, if you’re just a word jockey), then it’s a good idea to start feeling nervous…
[tags]offshoring, copywriter, google, india[/tags]