Offshoring, outsourcing… it’s been happening for years to sales, support, and technical staff.

Are copywriters next?

This post from Search Engine Journal suggests it’s already happening. But can a writer from India or China really sell to other cultures (like Americans)? I wouldn’t bet on the answer being “no.”

If you’re not adding value to your client relationship (in other words, if you’re just a word jockey), then it’s a good idea to start feeling nervous…

[tags]offshoring, copywriter, google, india[/tags]

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