Communications giant Verizon just announced a company blog that promises a response to questions within 24 hours.
It’s interesting that a blog offers small and medium-sized businesses a channel where they can clearly out-compete their larger brethren (not that there are any small players left in this market), yet many are failing to embrace this new channel.
In the meantime, big players are jumping on the bandwagon, though anyone who models their company blog after GM’s lame effort probably needs a healthy dose of butt-kicking to clear up their thinking.
[tags]blogging, verizon, business blog, marketing[/tags]
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