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	<title>Comments on: The First &quot;Fifteen Minute Friday&quot; Pitch Post</title>
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		<title>By: &#187; This Week&#8217;s &#8220;Fifteen Minute Friday&#8221; Pitch Post: The Case Study Short Course The Copywriter Underground: Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters &#38; Businesses</title>
		<link>http://writerunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-106</link>
		<dc:creator>&#187; This Week&#8217;s &#8220;Fifteen Minute Friday&#8221; Pitch Post: The Case Study Short Course The Copywriter Underground: Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters &#38; Businesses</dc:creator>
		<pubDate>Fri, 15 Dec 2006 17:47:22 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-106</guid>
		<description>[...] My original intention for Fifteen Minute Friday was simple: it was a tool which forced me to invest a few minutes each week looking for new opportunities with existing clients. [...]</description>
		<content:encoded><![CDATA[<p>[...] My original intention for Fifteen Minute Friday was simple: it was a tool which forced me to invest a few minutes each week looking for new opportunities with existing clients. [...]</p>
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		<title>By: Tom Chandler</title>
		<link>http://writerunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-105</link>
		<dc:creator>Tom Chandler</dc:creator>
		<pubDate>Fri, 01 Dec 2006 18:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-105</guid>
		<description>Thanks Dianna! I&#039;m working on an article about the need for &quot;process&quot; in marketing - something I learned about the hard way in my consulting practice.

Small business needs a process, or things just don&#039;t get done. Nowhere is that more apparent than in new biz work. Have a great weekend.</description>
		<content:encoded><![CDATA[<p>Thanks Dianna! I&#8217;m working on an article about the need for &#8220;process&#8221; in marketing &#8211; something I learned about the hard way in my consulting practice.</p>
<p>Small business needs a process, or things just don&#8217;t get done. Nowhere is that more apparent than in new biz work. Have a great weekend.</p>
]]></content:encoded>
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		<title>By: Dianna Huff</title>
		<link>http://writerunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-104</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 01 Dec 2006 18:42:08 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-104</guid>
		<description>Tom, Great post! I&#039;ve done this before -- pitch other types of projects to clients -- but haven&#039;t taken a systematic approach to it. You&#039;ve given me food for thought.</description>
		<content:encoded><![CDATA[<p>Tom, Great post! I&#8217;ve done this before &#8212; pitch other types of projects to clients &#8212; but haven&#8217;t taken a systematic approach to it. You&#8217;ve given me food for thought.</p>
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		<title>By: Tom Chandler</title>
		<link>http://writerunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-103</link>
		<dc:creator>Tom Chandler</dc:creator>
		<pubDate>Fri, 01 Dec 2006 18:29:58 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-103</guid>
		<description>Thanks Michael. Good resources. I&#039;ve pitched white papers before, and you&#039;re right - they&#039;re not a tough sell.

I admit I avoid white paper work simply because it&#039;s not what I love to do.

And writing about the things you love is a recurring theme here.

Still, I already know the subject matter, and armed with what I didn&#039;t know about syndication, I think it&#039;ll be a good pitch.</description>
		<content:encoded><![CDATA[<p>Thanks Michael. Good resources. I&#8217;ve pitched white papers before, and you&#8217;re right &#8211; they&#8217;re not a tough sell.</p>
<p>I admit I avoid white paper work simply because it&#8217;s not what I love to do.</p>
<p>And writing about the things you love is a recurring theme here.</p>
<p>Still, I already know the subject matter, and armed with what I didn&#8217;t know about syndication, I think it&#8217;ll be a good pitch.</p>
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		<title>By: Michael A. Stelzner</title>
		<link>http://writerunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-102</link>
		<dc:creator>Michael A. Stelzner</dc:creator>
		<pubDate>Fri, 01 Dec 2006 17:07:57 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2006/12/01/the-first-fifteen-minute-friday-pitch-post/#comment-102</guid>
		<description>Tom;

This is a great idea.  I think you will be surprised how easy it is to pitch white papers, especially in relation to generating leads.

Here is some fodder for your pitch:

http://www.successful-blog.com/1/the-persuasive-power-of-white-papers/
http://www.successful-blog.com/1/luring-prospects-with-white-papers/

Mike</description>
		<content:encoded><![CDATA[<p>Tom;</p>
<p>This is a great idea.  I think you will be surprised how easy it is to pitch white papers, especially in relation to generating leads.</p>
<p>Here is some fodder for your pitch:</p>
<p><a href="http://www.successful-blog.com/1/the-persuasive-power-of-white-papers/" rel="nofollow">http://www.successful-blog.com/1/the-persuasive-power-of-white-papers/</a><br />
<a href="http://www.successful-blog.com/1/luring-prospects-with-white-papers/" rel="nofollow">http://www.successful-blog.com/1/luring-prospects-with-white-papers/</a></p>
<p>Mike</p>
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