The same hype was attached to the printing industry when ‘paperless office’ was the buzz term. Some people jumped the gun and claimed that print design was on the way out, and that if (as a graphic designer) you didn’t make the move to web design your days would be numbered.

You might say it could be a case of combining the two to make the most of every opportunity.

You might also say that you wish to specialise in order to attract a larger chunk of either market.

At the end of the day content is still king.

I don’t think it’s an either/or situation. It does seem that a lot of writers are content to write for online markets due to the convenience.

They don’t have to leave their keyboard.

My point is that doing so without consideration of traditional offline markets cuts them out of the much, much larger piece of the pie.

I’m all for specializing, but think newer writers should keep their eyes open for new revenue streams (thus the Fifteen Minute Friday Pitch series).

As always, thanks for the comment. The conversation adds to the thoughts.

TC

I am guessing these numbers include consumer advertising.

For business advertising, direct mail is not delivering the types of response rates that online alternatives (such as newsletters) are.

I would stick with the growing market.

Mike