Comments on: Leveraging the Value-Added Copywriter: An Underground Manifesto

By: Are Copywriters an Endangered Species? | MarketCopywriter Blog

Are Copywriters an Endangered Species? | MarketCopywriter Blog — Sat, 23 Jan 2010 20:33:37 +0000

[...] If you’re like me, copywriting is only part of your usefulness to clients. You’re a value-added copywriter, as Copywriter Underground, Tom Chandler, terms it. This means in addition to writing strong, [...]

By: Is Your Online Marketing Presence Keeping Pace With Your Business? | The Copywriter Underground

Mon, 24 Aug 2009 19:05:16 +0000

[...] resource for your clients – the “value-added copywriter” concept I’ve plugged ad nauseum on the Underground – is a concept becoming more relevant to marketers, not [...]

By: Do you have what it takes to be a freelance writer? | Scribenzee

Do you have what it takes to be a freelance writer? | Scribenzee — Thu, 30 Apr 2009 19:52:10 +0000

[...] Copywriter Underground has an good post on “the value-added copywriter.” [...]

By: Want to attract higher paying clients? Then offer them some luxuries. | The Copywriter's Crucible

Wed, 23 Apr 2008 09:51:48 +0000

[...] revolves around becoming an value-added copywriter, as frequently discussed by The Copywriter Underground. What can you offer a client beyond the [...]

By: Z copywritera bohá?em — blog / Kalmir Copywriter

Z copywritera bohá?em — blog / Kalmir Copywriter — Mon, 21 Apr 2008 12:00:09 +0000

[...] že striktní pojetí copywritera jako texta?e p?estává platit, píše ve svém manifestu Tom Chandler. I v jeho p?edstav? je copywriter p?edevším ten, kdo rozumí internetovému [...]

By: Z copywritera bohá?em — blog / Kalmir Copywriter

Z copywritera bohá?em — blog / Kalmir Copywriter — Thu, 17 Apr 2008 11:08:06 +0000

[...] tom, že pojetí copywritera jako texta?e p?estává platit, píše i Tom Chandler. I v jeho p?edstav? je copywriter p?edevším ten, kdo rozumí internetovému marketingu. [...]

By: Tom Chandler

Tom Chandler — Wed, 13 Feb 2008 22:52:41 +0000

I’d agree – agencies are especially vulnerable right now — everything’s changing so quickly, and they’ve never been particularly good at adapting to new technologies.

By: jeff bean

jeff bean — Thu, 07 Feb 2008 07:17:49 +0000

Tom,

Well said.

The walls have come down. No longer are agencies insulated from sharp, creative writers and marketers. Clients have more choices than ever — a good thing for everyone.

By: Why Teaching Marketing is Better Than Learning It

Why Teaching Marketing is Better Than Learning It — Wed, 28 Mar 2007 21:21:15 +0000

[...] Itâ€™s how I get clients focused on a message (and keep them on it). It’s a good example of the kind of service I like to offer my clients as a value added copywriter – the concept of which I prattle on endlessly about here on my blog. [...]

By: The Write Spot

The Write Spot — Thu, 18 Jan 2007 17:11:47 +0000

The Value-Added Copywriter…

Are you a freelance copywriter? Are you a business person who uses copywriters or is thinking of using a freelancer instead of that expensive agency you’re currently using? Or are you in the process of creating a start up company…