Have we truly witnessed the birth of the “Power 150″ top marketing blogs list? And given the long tail, does it even matter?
A quick scan suggests only one pure copywriting blog (The Copywriting Maven), and that copywriting’s heavy hitters (Copyblogger, Writing White Papers, Fortin, etc) seem strangely absent.
Of course, marketing is a much bigger sandbox than writing, and these rankings reflect that reality.
Continuing the the “Power 150″ idea, here’s how Todd And (there’s a name destined to confuse) ranked the marketing blogs:
Today, I am unveiling the Power 150, a ranking of the top marketing blogs in America and my attempt to add a sliver of value within the massive marketing blogosphere. As the author of my own marketing blog, I’ve developed a great appreciation for my fellow marketing bloggers and their content. As a PR guy, I understand the perceived value of lists and rankings. The Power 150 provides a stable, unbiased ranking foundation with a pinch of subjective measure for creativity.
Interestingly, I just compiled a similar list in a much smaller market (for a client). The results lined up as expected – with the exception of a few blogs that clearly didn’t belong near the top.
It’s difficult to quantify intangibles like reach, authority and credibility. But given humanity’s fascination with lists, it probably doesn’t matter.
Of course, the savvy copywriter already knows that – and leverages that fascination every working day.
Enjoy the list (I found a few I hadn’t visited). And let us know if the long tail hasn’t obsoleted lists like this.
Source: Todd And – The Power To Connect
[tags]power 150, marketing, marketing blog, long tail[/tags]
As long as I continue to be left off of “respectable” lists like this, I know I’m doing something right.
“I refuse to join any club that would have me as a member.”
–Groucho Marx
Having been the beneficiary of the Z-List meme and astonished at the interest and new readers it’s generated, I’m “pleased as punch”, as Hubert Humphrey used to say, to simply be acknowledged.
“Call me anything you like, just don’t call me late to dinner.” :=)
Tom – I am honored to be on your heavy hitter’s list
Mike
Tom,
Many thanks for listing me in your Top 150. As a relative newbie to the blogosphere, I’m still low on the Google and Bloglines rankings, so I appreciate your positive support!
Steve – you should thank Tom And. He built the list. I simply cut and pasted…
Mike – Got your Writing White Papers book. This dog’s looking forward to learning a few new tricks, especially on the syndication/marketing end of things.
I found some goodies in there I hadn’t noticed before.
I’m with Brian – I’ll fly coach on this one and enjoy the fact that you don’t have to make a list like that to have a lot of traffic and make a living writing.
(Although – I am almost sure CopyBlogger.com is on the list I saw? Is there more than one list? Was it updated recently?)
If Brian is on there now, I won’t be able to talk to you anymore man. I think you’re supposed to be too busy for me now.