This Friday’s Fifteen Minute Pitch Post is all about fun – and its power to engage.

This is part of the week where I pitch a new project to an existing client – the fastest way for a freelance copywriter to grow revenues.

Earlier this week, a small business client said they planned to send a letter to a very select group of professionals, paving the way for a later phone call.

Nowadays – faced by a flood of direct mail – there’s no guarantee a letter will be opened. And given the small size of the mailing list, it didn’t seem like a good bet. Every name counted.

What did I pitch them instead of the letter? I said it was time to go lumpy.

Send Something They Have to Open

I suggested a “lumpy mailer” – something so intriguing that it has to be opened.

Some time ago I wrote a post about my own Chattering Teeth lumpy mailer. I suggested a similar course for this client.

Remember – this mailer was a lead for a phone call. So an immediate response wasn’t the goal. We wanted to be remembered, and generate a sense of fun around the brand.

When the phone call came, the caller would mention the lumpy mailer. Ice broken.

Best news? You know the person on the other end of the phone is smiling. There’s no better way to begin a sales call.

It already looks like the project is a go. I can’t wait.

Your Turn

There’s my Fifteen Minute Pitch Post. What are you pitching to an existing client?

[tags]copy, copywriting, marketing, writing, [/tags]

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