Comments on: This Week's Fifteen Minute Friday Pitch Post: The Power of Fun http://writerunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/?utm_source=rss&utm_medium=rss&utm_campaign=this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun writing about writers and other letter-related debris Mon, 21 May 2012 18:01:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tom Chandler http://writerunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-307 Tom Chandler Sat, 20 Jan 2007 18:53:50 +0000 http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-307 It's an effective technique - ideally suited for use by small businesses (and freelancers) marketing to a specific set of prospects. I once helped turn an agency review towards the "creative" shop by sending the prospect a brick, suggesting it would "Tip the scales towards the agency ready to deliver the freshest work." The cost? One brick, one box. The benefit? Big... It’s an effective technique – ideally suited for use by small businesses (and freelancers) marketing to a specific set of prospects.

I once helped turn an agency review towards the “creative” shop by sending the prospect a brick, suggesting it would “Tip the scales towards the agency ready to deliver the freshest work.”

The cost? One brick, one box. The benefit? Big…

]]> By: makethelogobigger http://writerunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-306 makethelogobigger Sat, 20 Jan 2007 16:37:32 +0000 http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-306 I'm surprised more people don't try that. Considering how many of us still fall for the printed handwriting trick with no major brand logo, this 'lumpy direct' as I wil now call it, seems like a funny idea. I’m surprised more people don’t try that. Considering how many of us still fall for the printed handwriting trick with no major brand logo, this ‘lumpy direct’ as I wil now call it, seems like a funny idea.

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