Good satire is a beautiful thing, especially when the ad game’s overblown egos are the target.
For your weekend viewing amusement: 2.5 minutes of accuracy masquerading as fiction.
[tags]advertising, ad sales, video, satire[/tags]
Good satire is a beautiful thing, especially when the ad game’s overblown egos are the target.
For your weekend viewing amusement: 2.5 minutes of accuracy masquerading as fiction.
[tags]advertising, ad sales, video, satire[/tags]
For 25 years I wrote copy. I'd tell you I've become a consultant, but I do that and still write more than ever.
The Writer Underground is a reflection of my interesting in writers, writing, freelance writing, copywriting, writer's tools, ebooks, linux, text editors, creativity - and everything else that bubbles up.
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How to Pitch New Clients, How to Pick Them, and Why You'd Want to do Either
How to Negotiate Copywriting Fees Without Turning Into an Asshole: A Nine Step Short Course
My Interviews With Successful Writers
Leveraging the Value-Added Copywriter: An Underground Manifesto
The Real Secret To A Long, Healthy, Successful Copywriting Career
Writing Video Scripts For No Good Reason (And Some Very Cool Free Software To Help You Do It)
How To Write a Billboard (or, Copywriting at 70 MPH)
How Serious is Your New Prospective Client? Four Easy Questions Help You Figure It Out.
Bad Behavior has blocked 1805 access attempts in the last 7 days.
From the moleskinerie blog comes news of what has to be the ultimate writer's office (especially for short-copy assignments): "The...
Nicholas Carr wrote an interesting piece about the desire (or demand) for brevity in the brave new Internet world (derived from...

Very funny! I love British humor.
I also have a question. I’m not a copywriter, but I wanted to know what it meant to leverage a client. I read this in a comment you left on this post.
Jose(Quote) (Reply)
Actually, I never mentioned the word “client” in that post. I simply meant he should leverage all his marketing activities, including his Internet appearances…
Thanks for stopping by.
Tom Chandler(Quote) (Reply)
Feel the rush.
Cure the rash.
The worst/best part… I’ve seen worse!
CDB
Carson Brackney(Quote) (Reply)
Your welcome Tom,
And I apologize. I just assumed that you were referring to the client. I guess I should keep in mind the acronym for the word assumed. Thanks for visiting my blog.
Jose
Jose(Quote) (Reply)
Oops, Jose, my apologies for the blunt reply. Didn’t mean it the way it reads to me now.
“Leveraging” a client sounds a little mercenary, but it’s the point of my Fifteen Minute Pitch Posts (every Friday), where you invest fifteen minutes pitching good, useful projects to your existing clients.
TC
Tom Chandler(Quote) (Reply)
Not a problem. I was just curious about the meaning of leveraging.
Your Friday Pitch posts sound like a good idea. I’ll have to take a look at them.
Jose
Jose(Quote) (Reply)
Jose: To see all the Fifteen Minute Pitch posts, scroll all the way down the sidebar to the “Categories” box, and click the “Fifteen Minutes” category.
Easy as pie.
Tom Chandler(Quote) (Reply)
Thanks Tom. I found them, and will read them.
I don’t know if you had a chance to view my blog. As an aspiring writer I’d appreciate a seasoned copywriter’s opinion of my writiing style. If you have an opportunity, take a look and let me know what you think. Thanks.
Jose(Quote) (Reply)
Jose;
Time is tight nowadays, and I’m certainly no professional coach. I’ll swing by, but keep in mind you don’t need to impress writers. You need to impress clients.
Tom Chandler(Quote) (Reply)
Thought you would enjoy:
http://www.youtube.com/watch?v=8Ou7DcmEogM
Very good Jaws viral about pitching, from the people who made Truth in Ad Sales
Matt White(Quote) (Reply)