Carson of Content Done Better took a regular gig. You can read his post here:
Several weeks ago, I was approached about an employment opportunity. I sort of laughed it off, assuming the offering party wasnâ€™t completely serious and/or had no idea of just how crazy my demands would be.
This morning, we actually sat down and talked about it in detail. Surprisingly, the numbers made sense, the circumstances and requirements of the position are inviting, and my other demands werenâ€™t rejected out of hand. We quickly reached an agreement in principle, contingent upon my formal acceptance.
I wish Carson all the best. And I believe we’ll see more good freelancers lured away in the future. Why?
The World Has Tilted On Its Axis
Qualified freelancers have always been “hire bait,” but the need for fulltimers was limited; most businesses simply didn’t have extensive “content” needs.
And if they did, younger, less-experienced (and cheaper) talent was a better target.
Those days are behind us.
Nowadays, it’s not enough to create a few ads, print a brochure, scribble a few press releases and throw together a static Web site — intermittent projects easily handled by freelance talent.
Today’s aggressive business needs more.
Participate in relevant message boards? Place articles on industry portals?
A big yes to both.
A freelancer’s job? Plenty can handle the work, but not many can handle the workload — and few experienced writers get excited about depending on a single client for a majority of their income.
Instead, I predict a rush on experienced, knowledgeable in-house talent.
Look for higher salaries for copywriters (it’s already happening). And look for e-mails from corporate recruiters (I’ve received several the last two weeks).
And if you consider a fulltime gig, don’t go cheaply.
There aren’t many like you. And you’re going to be very, very busy.
[tags]content done better, copywriter, freelance copywriter, writer[/tags]