Comments on: Calling All Ad Agencies: Things Really Have Changed http://writerunderground.com/2007/04/13/calling-all-ad-agencies-things-really-have-changed/?utm_source=rss&utm_medium=rss&utm_campaign=calling-all-ad-agencies-things-really-have-changed writing about writers and other letter-related debris Mon, 21 May 2012 18:01:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tom Chandler http://writerunderground.com/2007/04/13/calling-all-ad-agencies-things-really-have-changed/#comment-557 Tom Chandler Sun, 15 Apr 2007 04:09:13 +0000 http://copywriterunderground.com/2007/04/13/calling-all-ad-agencies-things-really-have-changed/#comment-557 Lisa: It seems clear that the rise of "The People's Media" represents a challenge to agencies, who are used to doing all the talking (but little listening) through media channels reserved largely for their use. I think we should all stay tuned for more. Lisa: It seems clear that the rise of “The People’s Media” represents a challenge to agencies, who are used to doing all the talking (but little listening) through media channels reserved largely for their use.

I think we should all stay tuned for more.

]]> By: Lisa Gates http://writerunderground.com/2007/04/13/calling-all-ad-agencies-things-really-have-changed/#comment-556 Lisa Gates Sat, 14 Apr 2007 16:30:47 +0000 http://copywriterunderground.com/2007/04/13/calling-all-ad-agencies-things-really-have-changed/#comment-556 Tom, what a great post. How is it that people forget they're a part of the human race when they get employed by a big ad agency? How could they forget that we're savvy, commercially exhausted, yet consuming humans? Where do you go to get good deals? On the back of a bus? A billboard? TV? Seems to always come back to two things: permission and access. Certainly makes room for guys like you, Tom. And here we are again with "small is the new big." Tom, what a great post. How is it that people forget they’re a part of the human race when they get employed by a big ad agency? How could they forget that we’re savvy, commercially exhausted, yet consuming humans?

Where do you go to get good deals? On the back of a bus? A billboard? TV? Seems to always come back to two things: permission and access.

Certainly makes room for guys like you, Tom. And here we are again with “small is the new big.”

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