Comments on: The Copywriting Rule I'd Forgotten: Good News First

By: UK copywriter

UK copywriter — Mon, 03 Dec 2007 12:30:05 +0000

This is a fantastic example of how the way we structure our copy really can have diffrent effects on the recipient. I’ll pass this onto a few of my clients because it illustrates a really important point.

By: Joseph Ratliff

Joseph Ratliff — Mon, 24 Sep 2007 17:14:05 +0000

Start with the positive first…

How you say things can change the outcome…

The power of copy, speaking skills, selling skills…

All wrapped up in this post.

Nicely done Tom. Get well soon.

Joseph Ratliff

By: Lorrie

Lorrie — Mon, 27 Aug 2007 11:08:17 +0000

Words to live by…

By: Steve Tylock

Steve Tylock — Fri, 10 Aug 2007 14:13:26 +0000

I’ll suggest that it’s a matter of perspective – at the time you made the call, “An ambulance is on the way.” _was_ the good news;-) And putting it second allowed you to eliminate that pesky word “but”.

Of course, when I made the call home after my accident earlier in the year I started with “Hi hon, you need to grab Kevin [our driving age son] and come pick me up.” [assuming the answer that I'm alive and didn't need to go straight to the hospital...-] Which of course prompted her to ask “What happened?”, but by then she was warned.

By: Mike S

Mike S — Wed, 08 Aug 2007 12:19:08 +0000

Great advice and great example. I’m very guilty of leading with the negative, especially in my writing. I’ll have to start being more mindful about it.

Thanks!