If you needed a small shove to move you out of the corporate world and into freelance copywriting, perhaps this is it. From the New York Times:
AT&T plans to introduce a nationwide program today that gives owners of small- and medium-size businesses some of the same tools big security companies offer for monitoring employees, customers and operations from remote locations.
Under AT&Ts Remote Monitor program, a business owner could install adjustable cameras, door sensors and other gadgets at up to five different company locations across the country…
…Aside from helping to verify insurance claims, the system can detect break-ins, alert an owner if a boiler breaks down and monitor employees who “are just sitting around on the clock not doing what they’re supposed to be doing,” Mr. Roby said.
Suddenly, the lack of a view from my downstairs office seems like a lot less of a problem.
Why We Freelance
Every freelancer I know can point to a single, memorable moment when joining the ranks of the self-employed suddenly made perfect sense.
Like most, my “moment” was the result of a string of them; I was writing for an ad agency where promises to employees were routinely not kept. One day, one of my own Account Execs ripped me a new one in front of a client — for her screwup.
In the ad agency biz, it’s best to avoid fistfights with your own people in front of the client, so I simply turned on my heel and walked out.
After all, age doesn’t necessarily bring wisdom, but it does provide a useful backlog of experience. For me, this was one “experience” too many. I started packing my office later that day.
What was your bright, shining moment of clarity? Undergrounders, the floor is yours.
Keep writing, Tom Chandler.
(via Nicholas Carr’s excellent Rough Type blog)