The demand for humorous copywriting (intentionally humorous) has grown alongside viral marketing; truly funny content is more likely to get passed along (virally) than almost anything else.

The problem is this: A lot of copywriters aren’t funny. So when you need funny, it’s good policy to seek out one of the funniest people on the planet.

Witness the "spoof" blog, where an in-character John Cleese (yes, the Monty Python legend) masquerades as Ian MacCallister, an uptight Scottish golfer who feels Titleist’s new NXT golf balls are so good, they’re ruining the game of golf.

It’s hilarious, it’s well done, and it’s not a shallow effort; while much of the blog content is video-based, reader comments evoke in-character responses from the fictional MacCallister.

I cover the site in more detail on my Engagement Principles marketing blog. If you want to know what well-done humor looks like on the marketing stage, definitely worth a visit.

At this point, I’d love to produce six bullet points explaining how you can tap into the fast-growing humor copywriting market even if you’re really, really not funny.

But I can’t.

If you’re not funny, you shouldn’t try to write comedy (Really. I mean it.)

You can, however, become funnier, and in that vein, I’m offering you Today’s Single Helpful Hint (conveniently converted to a  bullet, because that’s what the pro bloggers do):

  • If you want to be funnier, study funny content (comedians, humorists, funny ads, etc)

Keep writing, Tom Chandler.