http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either writing about writers and other letter-related debris Wed, 23 May 2012 07:27:14 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1213 The Real Secret to Success as a Copywriter (or, What Darwin Said) | The Copywriter Underground Mon, 12 Jul 2010 22:45:08 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1213 [...] there’s one constant on the Underground, it’s that I constantly flog my readers to go out and find the clients/work/projects they want to [...] [...] there’s one constant on the Underground, it’s that I constantly flog my readers to go out and find the clients/work/projects they want to [...]

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1212 Getting Ready For the Client Pitch: How to Turn Prospects Into Clients | The Copywriter Underground Tue, 01 Sep 2009 13:58:33 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1212 [...] repeatedly said you should pick the clients and projects that interest you, get your foot in the door (via lumpy mailers), and get the [...] [...] repeatedly said you should pick the clients and projects that interest you, get your foot in the door (via lumpy mailers), and get the [...]

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1211 How to Pitch & Win Your Dream Copywriting Clients (or, Life’s Too Short to Work With Boring Clients) | The Copywriter Underground Tue, 01 Sep 2009 13:54:08 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1211 [...] We started back here — the post where I suggested getting your foot in the door of high-value clients via a lumpy mailer. [...] [...] We started back here — the post where I suggested getting your foot in the door of high-value clients via a lumpy mailer. [...]

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1210 Cold Calling or Lumpy Mailer? Two Ways to Reach and Win New Clients | The Copywriter Underground Tue, 01 Sep 2009 13:50:53 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1210 [...] the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write [...] [...] the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write [...]

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1209 Tom Chandler Thu, 12 Feb 2009 19:10:25 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1209 Louise: Good points. I've stayed away just because my rural broadband connection is often dicey, which raises the "professionalism" issue you brought up. Louise: Good points. I’ve stayed away just because my rural broadband connection is often dicey, which raises the “professionalism” issue you brought up.

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1208 Louise Thu, 12 Feb 2009 08:17:29 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1208 The success of using Skype depends heavily on the culture. In some cultures using Skype can seem unprofessional to businesses/clients, like in the UK, a telephone call is considered more professional and memorable than a chat message. In China though, Skype is a big hit with major companies and is the standard for many internal/external communications. I prefer the traditional meet and eat method for pitching to clients, meet on neutral ground, dress smartly and be confident. Make it relaxed and a bit casual but maintain your professionalism. The success of using Skype depends heavily on the culture. In some cultures using Skype can seem unprofessional to businesses/clients, like in the UK, a telephone call is considered more professional and memorable than a chat message.
In China though, Skype is a big hit with major companies and is the standard for many internal/external communications.
I prefer the traditional meet and eat method for pitching to clients, meet on neutral ground, dress smartly and be confident. Make it relaxed and a bit casual but maintain your professionalism.

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1207 Jamie Mon, 19 Jan 2009 09:32:09 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1207 Skype is excellent. It doesn't matter if your client has it or not. You can make international calls to landline/mobiles for cheap rates. All you need is mic and headphones. Skype is excellent. It doesn’t matter if your client has it or not. You can make international calls to landline/mobiles for cheap rates. All you need is mic and headphones.

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1206 Tom Chandler Mon, 12 Jan 2009 17:52:11 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1206 Tom - good point. I haven't dabbled with Skype much (my very-rural broadband throughput is often sketchy). Interestingly, I haven't done well getting most of my clients to use IM tools, and I don't know that Skype will prove any easier. Tom – good point. I haven’t dabbled with Skype much (my very-rural broadband throughput is often sketchy). Interestingly, I haven’t done well getting most of my clients to use IM tools, and I don’t know that Skype will prove any easier.

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1205 Tom Higgins Mon, 12 Jan 2009 09:15:12 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1205 Indeed, who isn't up for a nice cup of tea and some sandwiches. But like Tom says, that's not going to work if your customers are world wide (unless you want lots of air ticket bills). I use Skype, most of the time i can talk and even see my clients for free using it. Its a fairly popular chat tool. I think its better than a telephone call because you can have more casual chats and talk more frequently. Indeed, who isn’t up for a nice cup of tea and some sandwiches. But like Tom says, that’s not going to work if your customers are world wide (unless you want lots of air ticket bills). I use Skype, most of the time i can talk and even see my clients for free using it. Its a fairly popular chat tool. I think its better than a telephone call because you can have more casual chats and talk more frequently.

]]> http://writerunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1204 Tom Chandler Tue, 16 Dec 2008 23:34:02 +0000 http://copywriterunderground.com/2008/04/21/how-to-pitch-new-clients-how-to-pick-them-and-why-youd-want-to-do-either/#comment-1204 Alicia: Good tactic, though hard when your clients are worldwide. Alicia: Good tactic, though hard when your clients are worldwide.

]]>