Maybe it doesn’t quite eclipse the presidential race in the news cycle, but I learned (via Dave Alston) that Google’s External Keyword tool now offers keyword search volumes.

This handy little addition allows you to do simple keyword research, though serious researchers will continue to use services like Wordtracker.

Still, “Free” has a certain pleasing quality all its own, and for lightweight keyword research (often I’m giving clients an idea what’s searched for and what isn’t), this is handy.

In fact, I just ran a quick search and dumped the results into a spreadsheet for a client conference call that should have started four minutes ago.

(Blogging. It’s more than a profession. It’s a way to fill the minutes between calls.)

Keep writing, Tom Chandler.