I’ve pitched blogs to several business clients. And just closed a deal (finally) for an advocacy blog/microsite.
It’s not easy. Businesses don’t necessarily believe a freelance writer can write coherently about their business or their industry.
And then there’s the question of money. Blogging often pays poorly, and businesses have a lot of marketing options.
Still, it’s being done. And today’s copywriter is ideally positioned to handle the whole project (instead of letting some agency rake off all but a pittance).
The Wall Street Journal Independent Street blog outlines a Florida-based company selling blogs to businesses (note their rates & their process):
The company brainstorms “hot topics” to blog about with its clients and then its search-marketing-experts-slash-copywriters write “keyword rich” posts on those topics, says Danielle Leitch, executive vice president. The ghostwriter also embeds relevant links in the posts and lets clients review the posts before they’re published.
MoreVisibility charges clients about $500 a month for one weekly post to about $2,000 a month for daily posts. It also charges a one-time fee starting at $2,000 for setting up the blog. The company manages blogs for about 20 businesses, Ms. Leitch adds.
Want to bet their “search-marketing-experts-slash-copywriters” are working for peanuts?
If you’re already blogging – and you’re good at it – then why not scale your revenues by offering businesses a Blog in a Box? (Because I’m a friend to all copywriters, I’m giving that idea away free.)
Basically, make it as easy as possible – the client’s only decisions should revolve around “how much” and “how do you want to pay me?”
Blogging is hardly the highest-paying gig in copywriting, but there is something to be said for that steady, reliable stream of money – especially if you’re new to the game.
Keep writing, Tom Chandler.