Marketers are always on the lookout for new ways to leverage new media, and brand new platforms like Twitter offer fertile ground for creativity.

Two days ago, I was informed that “PattyHewes” was following me on Twitter. I took a quick look, but didn’t recognize the photo of Glen Close.

I did, however, notice the hardass tweets, which included:

@gjkooijman That’s what Tom Shayes discovered. He thought he was ready to run the show after years of being in my shadow. How wrong he was.

Everyone thinks they want to be at the top. But most are just fooling themselves. Few have the stomach for it. Or the balls.

OK, that’s not someone I need to follow.

I forgot about it until the next day, when I was followed by another character who tweeted “If @PattyHewes is following you, you *should* be scared. You should be terrified.

glenclose

That got my attention.

A quick visit, then I put the pieces together – both were characters in a TV series called “Damages” and I’d been Twitterbaited (I thought I’d made that up myself until I googled it).

It’s a creative tactic, though a little unsettling to see TV characters crossing the digital divide into the “real” world (the “reality” of Twitter could probably be debated).

The characters are adding new tweets (about one per day), and the list of followed and followers continues to grow.

Will some consider this the Twitter equivalent of spam; a breach of etiquette that will outweigh the advertising aspect?

Keep writing, Tom Chandler