Comments on: The Story of a Hollywood Marketer (or, What We Can Learn Reading The New Yorker) http://writerunderground.com/2009/02/02/the-story-of-a-hollywood-marketer-or-what-we-can-learn-reading-the-new-yorker/?utm_source=rss&utm_medium=rss&utm_campaign=the-story-of-a-hollywood-marketer-or-what-we-can-learn-reading-the-new-yorker writing about writers and other letter-related debris Fri, 10 Feb 2012 13:15:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: dragg http://writerunderground.com/2009/02/02/the-story-of-a-hollywood-marketer-or-what-we-can-learn-reading-the-new-yorker/comment-page-1/#comment-1748 dragg Thu, 05 Feb 2009 11:12:34 +0000 http://copywriterunderground.com/?p=435#comment-1748 Some times ethics plays good role and some times not... Some times ethics plays good role and some times not…

]]> By: Tom Chandler http://writerunderground.com/2009/02/02/the-story-of-a-hollywood-marketer-or-what-we-can-learn-reading-the-new-yorker/comment-page-1/#comment-1747 Tom Chandler Wed, 04 Feb 2009 04:04:16 +0000 http://copywriterunderground.com/?p=435#comment-1747 My favorite are the huge, favorable review quotes that flash on the screen while the identity of the reviewer is hidden in tiny type. Why? Because no name reviewers would cough up a positive review, so they're milking a senior citizen weekly for a favorable review. Still, the author's deftly written distinction between publicity and marketing made the whole piece worthwhile. My favorite are the huge, favorable review quotes that flash on the screen while the identity of the reviewer is hidden in tiny type. Why? Because no name reviewers would cough up a positive review, so they’re milking a senior citizen weekly for a favorable review.

Still, the author’s deftly written distinction between publicity and marketing made the whole piece worthwhile.

]]> By: Graham Strong http://writerunderground.com/2009/02/02/the-story-of-a-hollywood-marketer-or-what-we-can-learn-reading-the-new-yorker/comment-page-1/#comment-1746 Graham Strong Tue, 03 Feb 2009 14:22:36 +0000 http://copywriterunderground.com/?p=435#comment-1746 We don't go to see many movies at the theatres any more, and when we do I hate reading reviews because often they give too much away. I like going in cold, but I also want to be choosy about the movies I see. Luckily, there has been a great trend lately. As a rule of thumb, the more commercials and advertising I see for a movie, the worse it's going to be. It's like they pile on extra advertising to push everyone in the first weekend. You know, like the article mentions, to convince them to "see what all the fuss is about". Along that same line, if you see certain critics giving the movie a good review, you just know it's going to be bad! Conversely, when a movie opens in NY, LA, and Toronto first and then other cities later, you can bet it is going to be a better movie. They have the confidence that the "early" word is going to be positive, so they can build suspense around the movie. Don't know if this approach makes me savvy or jaded, though. ~Graham We don’t go to see many movies at the theatres any more, and when we do I hate reading reviews because often they give too much away. I like going in cold, but I also want to be choosy about the movies I see.

Luckily, there has been a great trend lately. As a rule of thumb, the more commercials and advertising I see for a movie, the worse it’s going to be. It’s like they pile on extra advertising to push everyone in the first weekend. You know, like the article mentions, to convince them to “see what all the fuss is about”.

Along that same line, if you see certain critics giving the movie a good review, you just know it’s going to be bad!

Conversely, when a movie opens in NY, LA, and Toronto first and then other cities later, you can bet it is going to be a better movie. They have the confidence that the “early” word is going to be positive, so they can build suspense around the movie.

Don’t know if this approach makes me savvy or jaded, though.

~Graham

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