Exactly how has the corporate marketing world so clearly overlooked this surefire marketing/branding tactic? Ladies, gentlemen and Undergrounders, we bring you The Corporate Drinking Song:
Yes, let’s all drink to Russian Gas giant Gazprom, which leverages powerful alcohol-related branding lyrics like:
Let’s drink to you, let’s drink to us, Let’s drink to all the Russian gas
Well said Gazprom!
Once again, the Underground takes the lead in bringing you the latest, cutting-edge marketing news. (And all for free!)
Let’s drink to you, let’s drink to me, let’s drink to the Underground in all her copywriting glory!
Keep drinking, Tom Chandler.






I’m getting all misty … and thirsty. (But wait, don’t women drink? What kind of gas company is this anyway?!?)
I’ll meet your vodka shot and raise you a pink squirrel.
Roberta Rosenberg’s last blog post..Spam Funnies: If you gave a gold fish a bigger instrument …
Roberta Rosenberg(Quote) (Reply)
I’m sorry – I would have responded sooner, but I’m working on my own Personal Branding Drinking Anthem (hic).
It’s going viral, I can just tell.
Tom Chandler(Quote) (Reply)