Taddy Hall’s excellent Ad Age article about social media offers us analytic types something unique:

Actual data-driven recommendations for brands using social media marketing.

Social Media Marketing... by the numbers

I wouldn’t be the first marketer to suggest many of the social media “gurus” now flooding the Internet are working from an astonishingly small experiential base. It’s the result of a tidal wave of social media hype, much of it coming from people scrambling to establish their credibility in an emerging market – disguising the fact their bona fides are paper thin.

Here’s a thought: Social media really isn’t very different from other media channels.

The same strategies – altered slightly to fit new distribution methods – still apply (“what’s in this for me” asks the reader).

Keep writing (and marketing), Tom Chandler.