Satire remains one of the only truly effective methods for dealing with hype, and if it’s one thing that needs a healthy dose of satire, it’s corporate-and-guru-driven webspeak.

Of course, satire’s most effective when it’s only one step removed from reality, which is why the Web Economy Bullshit Generator (at dack.com) offers so much entertainment value for so little time invested (it’s a synergistic hyper-relateable entertainment technology):

Web Economy Bullshit Generator

It automatically generates gibberish corporate-speak phrases (the button actually says “make bullshit”), including doozies like:

  • disintermediate proactive technologies
  • matrix virtual infrastructures
  • strategize 24/365 web services
  • incentivize plug-and-play infomediaries
  • architect one-to-one infrastructures
  • synthesize impactful channels
  • grow cross-media infomediaries

Sadly, you could pack a corporate pitch/report with fertilizer like this and do just fine. But remember: That way lies madness.

In fact, the Undergrounders should feel free to add their own real-life corporatespeak phrases in the comments section (use fake names if you feel the need to protect yourself).

Me? I’m heading off to innovate enterprise functionalities so I can seize synergistic paradigms for my clients, who are currently incubating end-to-end user experiences.

Then I’m probably going straight to hell.

Keep writing, Tom Chandler.