My wife just learned Diapers.com has been purchased by Amazon.com, and – in a statement that pretty much sums up “brand loyalty” – said “I hope Amazon doesn’t mess it up.”
Diapers.com had one of the better taglines going (“We deliver everything but the baby”), but in truth, my wife doesn’t care about taglines.
Like most consumers, she’s wedded to convenience, and Diapers.com makes it very easy to order (especially repeat orders). And they deliver so quickly you’d assume your order was packed and shipped by a pair of concerned godparents.
Contrast that with the “Buy One Of Each!” horrorshow that is Amazon’s interface, and you’ll see what my wife meant.
As a brand, you can’t achieve much more than owning customers who hope nothing ever changes, even if things inevitably do (probably true of writers too).
Keep writing, Tom Chandler.
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