My Internet awareness is apparently so refined that when a friend congratulated me after seeing the Copywriter Underground in the Writer’s Digest annual “101 Best Web Sites For Writers” review (apparently it was in the May/June issue), I had no idea what he was talking about.

Oy.

One of only three sites in the review’s Freelance category (you’ll notice smiles at the Renegade Writer and The Freelance-Zone sites), I’m conveniently located directly below The Science Fiction And Fantasy Writers of America and just to the left of the Horror Writers Association, which seems appropriate given what freelance writers experience on a daily basis.

Naturally, recognition of almost any kind is flattering (when I interviewed fave fly fishing writer John Gierach, he said “Any writer who says he doesn’t enjoy a little recognition is an asshole“).

I’m not sure how or why the Underground was chosen, though because I’m sick and my desktop computer hardware is failing me (on the eve of several giant projects), I’m guessing it’s a simple matter of karma; nature creating a kind of neutral buoyancy so I neither sink nor swim.

Then again, it could have been my winning personality, or perhaps my willingness to hyphenate compound modifiers (I’m going with the personality angle).

You Like Us, So We’re Changing

As for the Copywriter Underground, it’s been a fun run, but I’m growing less interested in writing specifically for freelance copywriters. After several years (and 130,000+ words), I’m not sure what’s left to say about freelance copywriting, where success really isn’t all that complicated.

It’s a lot like Spencer Tracy used to say about acting; learn your lines and try not to bump into the furniture.

Presumably, my readers write for a living because they love it, so repeatedly advising you to write the projects (and for the clients) that interest you doesn’t exactly qualify as a secret of the universe.

As for the “new” Underground, I’ve considered The Sneaky Approach; I could rename this site The Writer Underground (the site’s original name before I got SEO fever), import most of the content, toss a blanket 301 redirect into the mix, then sit back and see who notices (this doesn’t answer the question about what to do with my Feedburner RSS subscribers, but life is rarely simple).

I’m far enough behind on my personal projects that the above isn’t likely to happen right away, but if it does, rest assured the same winning personality is typing away behind the scenes.

Keep writing, Tom Chandler.