Allow me to gloat, preen, and strut about obnoxiously (well, just this once).

See, I’ve been looking for an idea.

I built and managed a client’s online presence, and things are humming along nicely (no mean feat). Which means it’s time to find A Big Idea.

Brain

Warning: Idea Zone

Something that will fire the imagination, grow the network, please the client, engage the media and not bankrupt the organization.

It should also be fun.

In short, I’m looking for the kind of idea I believe I just had.

If you create things for a living, you know that happy, almost chemical sensation; a concept pops into your confused, angst-ridden writer’s brain (usually in the shower), and it feels pretty good.

In fact, it seems wholly brilliant.

About 75% of the time you’re wrong about that (though I’m wrong a less than I used to be), and the right course is to sleep on it and see how you feel in the morning.

You might realize the idea works on a shallow level, but the program fails on all the other levels.

In other words, nice try, but keep showering.

In this case, the deeper I look, the better it looks.

It integrates with the pieces already in place. It delivers a half-dozen key benefits to the organization. Uses technology we just used to wow the client elsewhere. Meets our admittedly loosely defined “we’re looking for a big idea” goals.

And yes, it’s fun.

In other words, it doesn’t just work; it works on a lot of levels. And did I already mention it’s fun?

I wrote a two-page overview, teased them with an email, and set up a time to pitch it. I’ll let you know what happens.

In the meantime, have A Big Idea today. It’s like sex, only without the guilt, wet spot and crippling body-image issues.

Keep writing, Tom Chandler.