Allow me to gloat, preen, and strut about obnoxiously (well, just this once).
See, I’ve been looking for an idea.
I built and managed a client’s online presence, and things are humming along nicely (no mean feat). Which means it’s time to find A Big Idea.
Warning: Idea Zone
Something that will fire the imagination, grow the network, please the client, engage the media and not bankrupt the organization.
It should also be fun.
In short, I’m looking for the kind of idea I believe I just had.
If you create things for a living, you know that happy, almost chemical sensation; a concept pops into your confused, angst-ridden writer’s brain (usually in the shower), and it feels pretty good.
In fact, it seems wholly brilliant.
About 75% of the time you’re wrong about that (though I’m wrong a less than I used to be), and the right course is to sleep on it and see how you feel in the morning.
You might realize the idea works on a shallow level, but the program fails on all the other levels.
In other words, nice try, but keep showering.
In this case, the deeper I look, the better it looks.
It integrates with the pieces already in place. It delivers a half-dozen key benefits to the organization. Uses technology we just used to wow the client elsewhere. Meets our admittedly loosely defined “we’re looking for a big idea” goals.
And yes, it’s fun.
In other words, it doesn’t just work; it works on a lot of levels. And did I already mention it’s fun?
I wrote a two-page overview, teased them with an email, and set up a time to pitch it. I’ll let you know what happens.
In the meantime, have A Big Idea today. It’s like sex, only without the guilt, wet spot and crippling body-image issues.
Keep writing, Tom Chandler.
… a concept pops into your confused, angst-ridden writer’s brain (usually in the shower), and it feels pretty good.
I had to chuckle. As often as not, I walk out of the bathroom, leave drips all the way down the hallway to my office, and scribble notes on things/phrases that had popped into my consciousness during my shower. Glad to see I’m not alone.
In the action, I mean. Not the shower. Wait…
Mike(Quote) (Reply)
We’re veering dangerously into soft-core porn territory here, so I’ll re-focus us on the idea part, which involves writing it down. I’m amazed at how quickly I can forget a good idea (I swear this has only started happening in the last five years). Pretty soon I’ll wear dog tags so I can remember my own identity…
TC(Quote) (Reply)