Fortunately, corporate video scripts rarely involve death scenes, but in case you write one that does, don’t do this:
The real tragedy in this video is the spilling of the scotch though thankfully it is not a single malt.
This video is disturbingly similar to a budget meeting I attended last week.
I was once in a meeting that degenerated into a similar fight over the exact shade of blue needed for a B2B direct mail piece.
I’m also impressed by the shooter’s technique — closing your eyes and throwing the gun while you shoot aren’t exactly guarantees of a hit, even at close range. Maybe that’s why we never saw any bullet holes when she fired…
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For almost 30 years I've worked as a writer (most of it freelance). I'm also the father of two perfect little girls.
Despite these things, I remain mostly sane.
The Underground reflects my interest in all kinds of writing and all kinds of writers (though if you're looking for SEO advice, you're probably in the wrong place).
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How to Pitch New Clients, How to Pick Them, and Why You'd Want to do Either
How to Negotiate Copywriting Fees Without Turning Into an Asshole: A Nine Step Short Course
My Interviews With Successful Writers
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Leveraging the Value-Added Copywriter: An Underground Manifesto
The Real Secret To A Long, Healthy, Successful Copywriting Career
Writing Video Scripts For No Good Reason (And Some Very Cool Free Software To Help You Do It)
How To Write a Billboard (or, Copywriting at 70 MPH)
How Serious is Your New Prospective Client? Four Easy Questions Help You Figure It Out.
The Copywriter's Best Friend: AIDA
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