You can’t help but love the fun that’s at the core of this Coke Zero/Skyfall contest video (Skyfall is the latest Bond movie). I don’t buy into the reality aspect of the video (every “contestant” fit, looked and acted like the actors populating the other Coke Zero/Skyfall videos), but fun is fun:
It’s a great concept, and it nicely illustrates the gap between ideas and execution. Assuming you brainstormed this concept, could you script the fun elements (including the dogs, oranges, glass repairmen, old girlfirend and other bits) that made the viewer smile?
Keep writing, Tom Chandler
“I don’t buy into the reality aspect of the video…”
Not to mention the fact that they blew by an attractive woman squealing their name and pawing at them just for free movie tickets.
Première or no, that’s not going to happen every time.
~Graham
Graham Strong(Quote) (Reply)
I don’t know about you, but that kind of thing happens to me all the time. I always thought of it as the price I paid for being a secret agent before becoming a copywriter.
As for red flags, the almost militantly “Urban Hipster” look to the contestants was just a little too obvious…
TC(Quote) (Reply)