You can’t help but love the fun that’s at the core of this Coke Zero/Skyfall contest video (Skyfall is the latest Bond movie). I don’t buy into the reality aspect of the video (every “contestant” fit, looked and acted like the actors populating the other Coke Zero/Skyfall videos), but fun is fun:

It’s a great concept, and it nicely illustrates the gap between ideas and execution. Assuming you brainstormed this concept, could you script the fun elements (including the dogs, oranges, glass repairmen, old girlfirend and other bits) that made the viewer smile?

Keep writing, Tom Chandler