Facebook seems determined to render itself less relevant to marketers, and as this deeply revealing video suggests, the social media network’s own paid “Like” acquisition service seems besieged by fraud:

There was a time when my small local clients generated decent results from their organically derived Facebook fans.

But as Facebook reduced the reach of client posts — forcing my clients to spend in an attempt to reach the same audience  (many did spend, but still lost ground) — one thing became clear.

It’s never been your page, or your content, or your fan base.

It’s Facebook’s. And as time passes, the cost of accessing that supposedly engaged fan base will continue climbing.

Keep marketing (intelligently), Tom Chandler.

(Hat tip to the Ad Contrarian for the video.)