Spec work continues to plague the advertising industry. In fact, the problem seems to be growing worse in the digital age.
Which is why this video — where a spec-free agency asks other professionals to work on spec — is so damned appropriate:
The joke is almost always on the prospective client; the ad agencies I worked at tracked the hours disappearing into pitches, secretly billing them once the client came on board.
That’s a lose-lose.
And of course, the paying clients didn’t get the work they deserved while the creative team flogged themselves to produce “fresh, innovative” spec work.
I think even a shoot-from-the-hip suit would describe that as a “lose-lose-lose.”
Keep writing (but let’s avoid doing it for free), Tom Chandler.