The first time I watched this, my wife asked me why I was laughing.
How do you explain?
On a surface level, this is just damned funny. It’s zippy and pathetic and 3/4 of the characters are wholly clueless.
It’s like congress, but with better accents.
And every writer — hell, every creative person — knows the feeling playing across the face of the writer around the 1:45 mark.
I’ve had that look. And I’ve seen it on others.
Once, a room full of managers shot down our sure-to-win-awards direct campaign because one piece mentioned the “800 pound gorilla that wasn’t just in the room, it was sitting on your prospect’s lap.”
They didn’t object to the copy, but the comp used a stock photo with three people in it — one of whom was African American.
Some genius immediately connected the gorilla reference to the African American, and in a truly remarkable fit of reverse discrimination, managed to convince the other four to kill the whole racist campaign.
This is the kind of thing that turns writers into existentialists; creative folks driven forward by despair as much as hope.
I saw the writing on the wall and surrendered after futilely pointing out this was a comp and the photo wasn’t final.
My art director showed more courage. But as they ground him down, I saw that same look from the video. Which is probably why I couldn’t stop laughing the first time I saw this.
Call it a flashback from the creative wars.
Keep writing (but stay away from script editors),