Screenwriter Paul Schrader talks about Hollywood’s decline into cultural irrelevance (“I don’t even know if films are culturally relevant at all anymore“).

Maybe. It’s hard to learn a lot from superhero reboots.

But Schrader also touches on the concept of “narrative fatigue” (I just invented that) — something content campaigners had better acknowledge:

No… I mean, we still tell stories and telling stories is one of the important ways we communicate. But we’ve also been overwhelmed by a tsunami of narratives. Just think about that a second — how many narrative stories did your great-grandfather hear? Or grandfather, or father? How many hours of sheer narrative were they exposed to? Now I don’t know the exact number but I would say that you have already logged tens and tens of thousands of narratives, where your grand-father would have maybe experienced hundreds of hours. How much plot is there? How many times can you watch narrative over and over again before the plot, the whole notion, the stories get tired and you say, “Oh I’ve seen that.”

Scalability is Google’s bread and butter, but it’s bad for anyone trying to get noticed.

Like you.

Narrative fatigue? Don’t assume a dollop of storytelling is going to save your marketing butt.

Based on what I read, everyone else has had the same thought.

Keep writing (narrative, whatever), Tom Chandler.