With a whole rash of new domain TLDs hitting the market (.com and .org are existing TLDs), I took a run at getting something more descriptive for my company, the name of which recently changed.
Which is where I hit a wall. One apparently constructed of cash.
Turns out the ICANN folks (the people who create and sell TLDs) believe marketers are filthy rich bastards.
Want a “.marketing” TLD? Be ready to cough up $130 annually.
By comparison, the “.ceo” TLD is only $90. And “.xxx” is only $85.
Which means the world’s CEOs — the sociopaths credited with destroying the middle class and world economy via unbridled greed — are charged $40/year less than the world’s marketers?
And that the creators of porn are presumably more valuable to society, so they’re charged less?
To complete your sense of appropriately apocalyptic outrage, here are the approximate prices of a handful of new TLDs (taken from discount domain host NameCheap.com):
- .ceo $88
- .xxx $85
- .company $17
- .sexy $17
- .guru $25
- .holdings $40
- .estate $25
- .management $17
- .center $17
- .ventures $40
Sadly, I could proclaim myself a “center” or “institute” for approximately 1/8 the cost of designating myself a marketer.
And sure, I’m already a sexy beast, but I could officially become one on the Internet for only $17 a year. Hell, I could offer “.solutions” for only $17.
It’s bad enough the world trusts marketers about as much as they trust politicians (or that guy down the street who staples dead squirrels to his house). Why are we being charged a premium to announce our sad, pathetic station in life?
From now on, I’m telling everyone I’m a “.guru.”
People will like me better. And it only costs $25 a year.
Keep writing, Guru Tom Chandler.