I once described launching a successful direct mail campaign as “death by a thousand paper cuts” (though it’s better than launching an unsuccessful campaign), and launching a modern website — with all its interconnectedness, integrations, feeds and general black magic — amounts to roughly the same thing.
The good news is you get a lot of power per paper cut, and the rapid pace of change means clients — who are mostly still easing out of the old static website model — award you “steely eyed web geek” status simply because you download a plugin and type in an API key.
The bad news? The day *after* you’ve worked a miracle, they’re sipping their coffee and waiting for the next miracle.
Real magic, frankly, is easier.
The Latest Site. The Newest Client.
We built the new site for California Trout; a California-based conservation group that’s done a stellar job of protecting and restoring the state’s coldwater fisheries for the last four decades.
On my Trout Underground fly fishing blog, I’ve been a vocal supporter of their work, and a vocal critic of their utter lack of communication with their supporting members and the public.
Under the impetus of a new Executive Director, they listened — and hired me to build the new site (Phase One), and then help manage their content stream (Phase Two).
If you’re a regular reader, this is the site I didn’t write, but will support with content (via a retainer — a sweet word for any freelancer).
Now that it’s live, I can hopefully take a few deep breaths, start the content work, and maybe finish my own marketing site (proof that failure only hurts once, but success keeps biting you…).