Before you reach for that cloud-based, sunspot-powered geniusphone outlining app, consider the low-tech index card.

I broke out the index cards again and now wonder why I ever stopped using them.
I used to write a lot of longer pieces where an outline was a necessity, so in the 80s and 90s I test-drove most of the available outlining software. (Almost none of it is still available, illustrating the dangers of investing muscle memory in proprietary software).
Since then, outlining has been integrated right into word processors (typically poorly), or improved beyond recognition (mind mapping, cloud sorting, etc).
Simple linear outlines from your word processor work fine for simple linear documents, but I recently wrote a couple video projects. After hacking my way through scene after scene using only a simple outline, I knew real discontent.
So I did what any intelligent writer would do — I stole from better, more-experienced writers.
I turned to the 3″ x 5″ index card.
Why The Card Is King
Index cards are a natural pretty much anytime you’re dealing with discrete elements of a larger piece. Like scenes from a movie or book. Or pages and spreads of a brochure.
That’s why they’re still commonly used by screenwriters, and why it was so easy to map my video scripts.
(For documentary/AV style video scripts which use a two-column format, I draw a vertical line down the middle of the card and mimic the script style — the left side is for visual ideas and the right is for sound.)
I also mapped the pages and spreads for an annual report project using index cards, saving time and giving me the ability to see the whole layout at once.
I can reshuffle my scenes or spreads in seconds. Quickly scratch out a badly behaved idea and replace it with a good one. Or simply make sure it all makes sense.
More importantly, index cards encourage the right kind of thinking. There isn’t room to write copy, so you work at the level of ideas instead of words.
By contrast, outliners are recognizably word processors and you’re typing, so the temptation to drill down to a concept-killing level of detail — which amounts to writing — remains.
I used index cards at the start of my career (a savvy account person once taught me how to visually map out a coherent campaign strategy using colored index cards), and once again they’re a valuable part of my toolkit.
I shouldn’t be surprised; I’m using pretty much the same letters and words I did back in the 80s and 90s. Why not some of the same technology?
Keep writing (on index cards if necessary), Tom Chandler.










A Witty Short Film For Those Who Kinda Wish They (Occasionally) Wrote Witty, Short Films
One of this year’s goals was to play around with more audio and video projects — the kind of loose commitment you make when something seems fun and probably useful from a career perspective (stop learning, start dying).
So it’s the end of April and all I’ve done is write a handful of satirical commercial scripts which were never meant to see the light of day (OK, maybe just this inside joke).
Then I see something like this — a hilarious modern-day take on what I’ll call the Wile E. Coyote fable.
Witty and crafty, it’s so engaging I found myself wishing I’d written it before I was even halfway through (an autonomous robot pigeon?!).
A pizza delivery franchise should have produced a “branded” version of this short in lieu of another round of coupons.
Somebody would have won a bunch of awards.
Like the hugely successful Clive Owen “The Hire” shorts for BMW or the just released 13-minute long Jaguar F-Type introduction starring Damien Lewis (see below), it’s clear entertainment is not a bad way to sell.
Keep writing (maybe even a little of the stuff you want to write), Tom Chandler.