The astute Nicholas Carr studies the effect the Internet (and automation) have on our lives, and in his latest piece, he neatly summarizes the effect social media marketing is having on elections::
If traditional print and broadcast media required candidates to be nouns — stable, coherent figures — social media pushes them to be verbs, engines of activity.
Suddenly it all makes sense.
We’re no longer people.
We’re verbs — who can’t rest lest we become nouns again.
(If this doesn’t describe most brands’ approach to social media marketing, I’ll eat a dangling participle.)
Keep verbing, Tom Chandler.