Marketing is difficult enough without working with unreliable marketing partners.
And with Facebook now telling us we built those sizable Facebook followings so our paid Facebook advertising would be more effective, I’d suggest they qualify. Witness this nicely illustrative video:
Any time you invest significant time, money and energy in a marketing platform you don’t control, you’re gambling the platform’s values will remain aligned with yours.
In this case, Facebook is growing less hospitable to content marketers because it wants them to become paid advertisers. That’s a trend that’s going to continue, and I’m advising my marketing clients accordingly.
Keep writing (and marketing intelligently), Tom Chandler.