Suddenly, Weird Al is rocking the copywriting world. First with a grammar video, then this examination of corporate mission statements. It earns points for its repeated use of “synergy,” but loses them because it lacks any mention of delighting customers.
A sad omission.
Embarrassing Age-Related Note: I sent this link to a younger writer friend, suggesting that Weird Al’s cover of the Crosby, Stills, Nash and Young song was surprisingly good.
He replied “Crosby who?”
Keep writing those mission statements, Tom Chandler.