The UK’s Matthew Stibbe writes one of my favorite copywriter blogs (and I don’t think it’s just the accent).
He recently posted the “Devilâ€™s Marketing Dictionary Part 2 ” — a fairly hilarious look at marketing jargon, and what it really means.
Focus group. Feedback disguised as strategy. For example, a Volvo is an Aston Martin designed by focus group. Hereâ€™s what they said: â€œI like the looks but itâ€™s really expensive,â€ â€œIt would be better if had a bigger boot and four seats.â€ â€œWouldnâ€™t it be dangerous to drive that fast?â€ Survey. A series of carefully crafted questions that generate the answers the PR company had in mind when they pitched the idea to their client. Tipping point. The moment when a concept goes from being a conceit to a catchphrase. Paradigm shift. When everybody agrees with an idea that is about to be disproved.
Read the rest of the Devil’s Marketing Dictionary at: Bad Language / Devilâ€™s Marketing Dictionary Part 2
My addition to the list?
Net 30: Don’t hold your breath.
Keep writing, Tom Chandler.
[tags]writing, marketing, humor[/tags]