UPDATE: I recently saw a post suggesting that all the Mad Men characters on Twitter aren’t part of the show – they’re simply fans. If it’s true, then the producers should probably kick themselves. If it’s not, the kudos for firing up more interest…
Hit TV show Mad Men is apparently using Twitter to communicate with its audience – in the voices of its leading characters.
You can read the whole story at American Copywriter, but here’s a tease:
For instance, last Sunday morning, well before the episode aired, @don_draper tweeted: “Wishing I didn’t have to spend most of my Sunday at the office.” It was later revealed in the show, of course, that Draper had to head into the city to work on the American Airlines pitch. Nice.
It’s a pretty example of engagement marketing via social network tools. Engaging with an audience is about tapping into shared values and passions, and nowhere is it written the people sharing those passions and values have to be real.
Keep writing, Tom Chandler.
