For some freelancers, acquiring new clients is a hit-or-miss process, and many wait for work to come to them.
In the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write for.
This Freelance Switch post details a cold calling plan that eschews the lumpy mailer step, focusing instead on calling 300-500 prospects.
The article goes into a lot of detail (scripts, etc) that I didn’t. You might find Martha’s plan more to your liking than mine.
After I left my second agency job, I made a lot of cold calls, and yes – collected new clients. Success is in the details, and Martha does a good job of outlining the steps. (Build a client profile, write a script, follow up, etc.)
I prefer my system because it’s more selective and lumpy mailers are fun, but either method will find you on the phone with your target companies.
Cold calls? Lumpy mailer?
You decide. Just don’t decide to do nothing.
Keep writing, Tom Chandler