A couple weeks ago we experienced what the local paper termed “The Storm of a Lifetime” – which left six feet of snow on the ground, many of the trees on my wooded three-acre lot broken and toppled over, and the power out for the better part of a week.
That it happened while I was running headlong into several copywriting and consulting deadlines is likely proof of a vengeful god, and – like the snow-shattered trees in the yard – I’m still cleaning up the mess.
I’m also making big changes to my business model, and if it’s one lesson I’ve learned over the years, writing your own copy and consulting on your own marketing plan are much, much harder than doing it for others.
As several other bloggers have noted, the copywriting world is changing fast, and not always for the better. I’m simply recognizing those differences.
The new venture is the logical outgrowth of my focus on the value-added copywriter, and while I’d suggest I’m taking a bold new step, the reality is less hyperbolic; I’m hurrying the transition that’s been occurring for the last handful of years.
I’m a fly fishermen, and given water’s tendency to flow downhill, I’ve always known that you never foot in the same river twice.
Given the nature of our times, it’s equally true you never step out of bed into the same world you left when you crawled in.
Ignoring that reality is a prescription for something other than fulfillment, gratification and success.
We’ll resume normal function here soon – once the trees are off the roof (and the porch, and the driveway, and the…).
Keep writing, Tom Chandler.