The Pitch is a TV show which pitted two rival ad agencies against each other. The goal of the show was for each advertising agency to create the next winning campaign for Subway. Which you may know is the biggest sandwich franchise in the world. To discover everything that you need to know about The Pitch Subway.
It originally aired in 2012:
The Pitch premiered on the 8th of April, 2012.
It was 1 hour long:
The Subway episode of The Pitch was 60 minutes long.
The two marketing agencies that featured on the episode were McKinney and WDCW:
If you’re curious about the two notable marketing agencies that featured on the Subway episode, they were McKinney and WDCW. Both of which are well known and highly regarded in their industry.
The episode task was to create an ad campaign for Subway’s breakfast range:
Instead of being tasked with marketing Subway’s iconic subs, the firms at McKinney and WDCW had a more difficult task and were challenged with creating an ad campaign from scratch in order to promote Subway’s new breakfast range.
The winning agency of the episode was McKinney:
Subway’s executives chose McKinney’s breakfast campaign, which they believed would resonate with the target audience which was young adults 18-24, more than WDCW’s ad campaign. However, the executives at Subway still had high praise for the advertising campaign that was pitched by McKinney’s competitor WDCW.
It was part of a larger series:
While the Subway competition only lasted for a single episode, the Pitch is a popular TV series that boasts over 208 different episodes. Each of which involves a different well-known company. So if you enjoy watching the Subway episode, you’ll be able to binge-watch over 100 episodes of The Pitch. Some other well-known businesses that have featured on The Pitch include Tommy Bahama and Little Caesars Pizza.
Each team only had 7 days to pitch their idea for their campaign:
One of the challenges of The Pitch is that each marketing firm only had a short 7 day period in order to prepare a winning pitch. In real life marketing firms usually have a far longer time span in order to create and pitch a big marketing campaign to a client.
Over half a million individuals tuned in to watch the Subway episode:
Over 520,000 individuals tuned in to watch the Subway episode of the Pitch. Which is a testament to the program’s popularity at the time. As the Pitch was a huge show that was nominated for several awards.
So whether you love reality shows that give you an insight into a different industry such as the marketing industry or you’re simply a fan of Subway as a brand, it’s well worth sitting down to watch the Subway episode. In order to discover which marketing firm, had the upper hand and won the right to create a marketing campaign for one of the biggest takeaway franchises in the world. Subway.
Leave a Reply